Description
Book SynopsisFrom advertising to television and film, feminist media scholars have examined the changing nature of media representations form the 1990's onwards in comparison to the 1950s in the UK and the US. Many debates focus on the current ambiguity surrounding media representations which are inserted within post-feminist texts that tend to equate female empowerment with choice, individualism and consumerism. This has occurred in a context where there have been some achievements in gender equality worldwide, with women occupying more spaces in the marketplace, business and government. In the last decades, Latin America has been through many changes. Inequality levels have been reduced and political trends have resulted in the election of female politicians throughout the continent, corresponding with a revival of gender politics and feminist movements. At the same time, however, countries like Brazil are still home to gender discrimination and inequality, with high levels of domestic violence t
Trade ReviewWell-researched, robustly argued, and politically engaged, Carolina Matos’s book adds a new perspective on discourses on gender and globalization. It is a valuable contribution to the field and will greatly benefit both students and researchers. -- Daya Thussu, Professor of International Communication, University of Westminster
Carolina Matos has produced a pathbreaking work of great value in her skillful and elegant interlacing of issues that connect questions of the media, gender, and globalization. Her acute appreciation of contact zones between the Global North and the Global South is invaluable. -- Toby Miller, Loughborough University London
Table of ContentsIntroduction: Women and Globalization: Equality and Emancipation Part I Chapter One: Globalization, Gender and Development: Setting a Framework for Debate Chapter Two: Postmodernism, Equality and Feminism: Current Contemporary Issues Part II Chapter Three: Gender and the Media: International Representations and Stereotyping Chapter Four: “Women in the Third World”: Contextualizing the Brazilian Women in an Age of Globalization Chapter Five: The Media, Advertising and Images of Femininity: A Case Study of Images and Representations in Brazilian Commercials and Magazines Part III Chapter Six: Feminism, Politics and Democracy Chapter Seven: Gender Politics, Equality and New Technologies for Development Part IV Chapter Eight: Gender, Development and Democracy: Future Challenges for Transnational Feminisms and Global Gender Justice
