Description

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

Global Wine Tourism

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£96.60

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Hardback by Jack Carlsen , Stephen Charters

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Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door... Read more

    Publisher: CABI Publishing
    Publication Date: 28/09/2006
    ISBN13: 9781845931704, 978-1845931704
    ISBN10: 184593170X

    Number of Pages: 304

    Non Fiction , Business, Finance & Law

    Description

    Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

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