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Book Synopsis


Table of Contents
Global Literacy Pre-Course Assessment. PART I: FOUNDATIONS OF GLOBAL STRATEGY. Strategizing Around the Globe. Managing Industry Competition. Leveraging Resources and Capabilities. Emphasizing Institutions, Cultures, and Ethics. PART II: BUSINESS-LEVEL STRATEGIES. Growing and Internationalizing the Entrepreneurial Firm. Entering Foreign Markets. Making Strategic Alliances and Networks Work. Managing Competitive Dynamics. PART III: CORPORATE-LEVEL STRATEGIES. Diversifying and Managing Acquisitions Globally. Strategizing, Structuring, and Innovating Around the World. Governing the Corporation Around the World. Strategizing on Corporate Social Responsibility. Integrative Cases. Business Insights. Group Project. Global Literacy Post-Course Assessment.

Global Strategy

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A Paperback / softback by Mike Peng

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    Publisher: Cengage Learning, Inc
    Publication Date: 01/01/2021
    ISBN13: 9780357512364, 978-0357512364
    ISBN10: 357512367
    Also in:
    Business, Finance & Law International business

    Description

    Book Synopsis


    Table of Contents
    Global Literacy Pre-Course Assessment. PART I: FOUNDATIONS OF GLOBAL STRATEGY. Strategizing Around the Globe. Managing Industry Competition. Leveraging Resources and Capabilities. Emphasizing Institutions, Cultures, and Ethics. PART II: BUSINESS-LEVEL STRATEGIES. Growing and Internationalizing the Entrepreneurial Firm. Entering Foreign Markets. Making Strategic Alliances and Networks Work. Managing Competitive Dynamics. PART III: CORPORATE-LEVEL STRATEGIES. Diversifying and Managing Acquisitions Globally. Strategizing, Structuring, and Innovating Around the World. Governing the Corporation Around the World. Strategizing on Corporate Social Responsibility. Integrative Cases. Business Insights. Group Project. Global Literacy Post-Course Assessment.

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