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Table of Contents
Global Literacy Pre-Course Assessment. PART I: FOUNDATIONS OF GLOBAL STRATEGY. Strategizing Around the Globe. Managing Industry Competition. Leveraging Resources and Capabilities. Emphasizing Institutions, Cultures, and Ethics. PART II: BUSINESS-LEVEL STRATEGIES. Growing and Internationalizing the Entrepreneurial Firm. Entering Foreign Markets. Making Strategic Alliances and Networks Work. Managing Competitive Dynamics. PART III: CORPORATE-LEVEL STRATEGIES. Diversifying and Managing Acquisitions Globally. Strategizing, Structuring, and Innovating Around the World. Governing the Corporation Around the World. Strategizing on Corporate Social Responsibility. Integrative Cases. Business Insights. Group Project. Global Literacy Post-Course Assessment.

Global Strategy

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    A Paperback / softback by Mike Peng

    £65.54

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      Book details

      Publisher Cengage Learning, Inc
      Published 1 January 2021
      ISBN-13 9780357512364
      978-0357512364
      ISBN-10 357512367

      Description

      Book Synopsis


      Table of Contents
      Global Literacy Pre-Course Assessment. PART I: FOUNDATIONS OF GLOBAL STRATEGY. Strategizing Around the Globe. Managing Industry Competition. Leveraging Resources and Capabilities. Emphasizing Institutions, Cultures, and Ethics. PART II: BUSINESS-LEVEL STRATEGIES. Growing and Internationalizing the Entrepreneurial Firm. Entering Foreign Markets. Making Strategic Alliances and Networks Work. Managing Competitive Dynamics. PART III: CORPORATE-LEVEL STRATEGIES. Diversifying and Managing Acquisitions Globally. Strategizing, Structuring, and Innovating Around the World. Governing the Corporation Around the World. Strategizing on Corporate Social Responsibility. Integrative Cases. Business Insights. Group Project. Global Literacy Post-Course Assessment.

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