Description
Book SynopsisFeaturing a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and entertainment media are explored with examples from films, global women''s magazines, Vietnamese news reporting and computer war games. Finally, this book investigates how global media communication is produced, looking at the formats, languages and images used in creating media materials, both globally and in localized forms.
At a time when the media is becoming increasingly global, often with the same films, news and television programmes shown all over the world; Global Media Discourse provides an accessible, lively introduction into how globalization is changing the language and communicative practices of the media. Integrating a range of approaches, includin
Trade Review
'Concise and absorbing, Global Media Discourse is an indispensable resource for all media and communication students, and professionals, and anyone interested in the impact of globalisation on media discourse and communication. It offers a dynamic synthesis of new research on globalisation, new trends in global media communication, and influential linguistic and visual discourses favoured by transnational media conglomerates to assert power and shape global consciousness and politics.Every section is a powerful blend of resOverall, Machin and Van Leeuwen impress with their succinct and fluent style and the quality of content which together make Global Media Discourse a highly recommended reading.'- Escalate
Table of ContentsContents Introduction Part One: Context Chapter 1: Histories of Media Globalisation Chapter 2: Theories of media globalisation Part Two: Discourses Chapter 3: Discourses of identity and community Chapter 4: Discourses of Sex and Work Chapter 5: Discourses of War Part Three: Language and Image Chapter 6: Global Genres Chapter 7: Global Languages Chapter 8: Global Images Conclusion Bibliography
