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Book Synopsis
Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.

Global Marketing Strategies for the Promotion of

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    A Hardback by Rosalia Gallo

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      Publisher: Idea Group,U.S.
      Publication Date: 1/30/2016 12:03:00 AM
      ISBN13: 9781466699588, 978-1466699588
      ISBN10: 1466699582

      Description

      Book Synopsis
      Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.

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