Description

Book Synopsis
Helen Millward is a lecturer in Marketing at Keele Business School, Keele University. She leads the Principles of Responsible Management Education (PRME) at Keele Business School and is a Certified Management and Business Educator (CMBE). Millward teaches Marketing at both undergraduate and postgraduate level.

Global Marketing

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    A Hardback by Helen Millward


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      Publisher: Kogan Page
      Publication Date: 3/3/2025
      ISBN13: 9781398620117, 978-1398620117
      ISBN10: 1398620114
      Also in:
      Sales and marketing management

      Description

      Book Synopsis
      Helen Millward is a lecturer in Marketing at Keele Business School, Keele University. She leads the Principles of Responsible Management Education (PRME) at Keele Business School and is a Certified Management and Business Educator (CMBE). Millward teaches Marketing at both undergraduate and postgraduate level.

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