Description

Book Synopsis

Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.

Ana Bogdanovic is a Senior Lecturer/Associate Professor of Marketing and Director of Education at Newcastle University Business School and has extensive and diverse international experience in designing, delivering and leading various marketing courses.

Global Marketing

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    Order before 4pm tomorrow for delivery by Fri 19 Jun 2026.

    A Paperback by Svend Hollensen

    15 in stock


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      Publisher: Pearson Education
      Publication Date: 3/17/2025
      ISBN13: 9781292440811, 978-1292440811
      ISBN10: 1292440813
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis

      Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.

      Ana Bogdanovic is a Senior Lecturer/Associate Professor of Marketing and Director of Education at Newcastle University Business School and has extensive and diverse international experience in designing, delivering and leading various marketing courses.

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