Description

Book Synopsis

Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.

Ana Bogdanovic is a Senior Lecturer/Associate Professor of Marketing and Director of Education at Newcastle University Business School and has extensive and diverse international experience in designing, delivering and leading various marketing courses.

Global Marketing

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    A Paperback by Svend Hollensen

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      Book details

      Publisher Pearson Education
      Published 3/17/2025
      ISBN-13 9781292440811
      978-1292440811
      ISBN-10 1292440813
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis

      Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.

      Ana Bogdanovic is a Senior Lecturer/Associate Professor of Marketing and Director of Education at Newcastle University Business School and has extensive and diverse international experience in designing, delivering and leading various marketing courses.

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