Description

Book Synopsis
In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.

Global Market Strategies: How to Turn Your

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    A Paperback / softback by Michael Neubert

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      Publisher: Campus Verlag
      Publication Date: 23/04/2014
      ISBN13: 9783593399454, 978-3593399454
      ISBN10: 3593399458
      Also in:
      International economics

      Description

      Book Synopsis
      In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.

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