Description
Book SynopsisDiscusses the players, theories, and trends that affect how the world communicates and gets their information
This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world.
Global Communication: Theories, Stakeholders, and Trends, 5th Editionhas been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Ber
Table of Contents
Notes on Contributors vi
Preface vii
Acknowledgments x
About the Companion Website xi
1 Global Communication: Background 1
2 Development Research Traditions and Global Communication 31
3 The Message: Role of International Organizations 47
4 The Medium: Global Technologies and Organizations 67
5 Web‐Based and Digital Media 81
6 US Multimedia Conglomerates 102
7 Media Stakeholders Outside the United States 130
8 European Media 155
9 The Global Music Industry 170
10 CNN: International Role, Impact, and Global Competitors 185
11 The Role of Global News Agencies and Sources 209
12 Arab Media and the Al Jazeera Effect 223
Lawrence Pintak
13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia 235
Junhao Hong
14 The Role of Global Advertising 260
15 Summary and Conclusions 273
Select Bibliography 290
Index 298
