Description
Book SynopsisThe second edition of Global Business: Environments and Strategies explores the global business landscape, focusing on globalization, international trade, economic integration, trading blocs, and free trade agreements. It features new sections on e-commerce strategies and global marketing, with practical case studies for learning.
Table of ContentsThe scope and dynamics of global business; an overview and the impact of global business; globalization and international trade; economic integration, trading blocs, and free trade agreements, Global business environments; the international cultural environment; political, legal, and technological environments facing international business; the international economic environment; the global monetary system and foreign exchange market. Global business leadership and strategies; international management and leadership: developing a global mindset; strategic international human resource management; international financial management and strategy; global marketing strategy; e-commerce strategies in a global context. Southern Africa and Africa: international cooperation and future perspectives; global collaboration and strategic alliances; southern africa: an emerging regional market.
