Description
Book SynopsisGrowing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex.
Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another.
This volume of
Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area.
The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy.
Trade ReviewThis volume compiles 10 essays by researchers from around the world, who examine global aspects of reputation and strategic management, focusing on managing a global reputation, national context and reputation, and approaches to reputation measurement. They address global reputation management from the perspective of shared values across exchange partners, nested institutional contexts, and stakeholder groups, including value chain reputation; issues related to the national context and its impact on the formation of corporate reputation, looking at contextual influences on reputations in Chile, China, India, Japan, and the US, including national culture and self-construal, social media use, and economic indicators; and the nature of reputation measurement for publicly traded firms and non-profit organizations, including global reputations and implications for meritocracy, the reputations of famous art museums and what companies can learn from them, and the reputations of companies across different countries. -- Copyright 2019 * Portland, OR *
Table of ContentsChapter 1. Introduction to Edited Volume: Global Aspects of Reputation and Strategic Management;
William Newburry, David Deephouse and Naomi Gardberg SECTION I: MANAGING A GLOBAL REPUTATION Chapter 2. Global Reputation Management: Understanding and Managing Reputation as Shared Value across Borders;
Keith Kelley and Yannick Thams Chapter 3. The Role of Values in the Creation and Maintenance of an Organization's Reputation;
Tim London Chapter 4. Global Value Chains, Reputation and Social Cooperation;
Ruth Yeoman and Milena Mueller Santos SECTION II: NATIONAL CONTEXT AND REPUTATION Chapter 5. Does Country Really Matter? Exploring the Contextual Effect of Individual Self-Construal in Reaping the Relational Benefits of Customer-Based Reputation;
James Agarwal and Oleksiy Osiyevskyy Chapter 6. National Culture Characteristics for Managing Corporate Reputation and Brand Image Using Social Media;
Kip Becker and Jung Wan Lee Chapter 7. Economic Indicators Affecting the Media Reputation of a Country: The Case of Chile (1990-2015);
Ricardo Leiva and David Kimber SECTION III: THE NATURE OF REPUTATION MEASUREMENT Chapter 8.
Praemia virtutis honores? The Making of Global Reputations and the False Promise of Meritocracy;
Saheli Nath Chapter 9. Why do people love museums so much? Empirical evidence about the stellar reputations of art museums and what companies can learn from it;
Cees B.M. van Riel Chapter 10. The Reputation of Companies across Different Countries: Some Keys to Validating the Comparison of Results;
Enrique Carreras-Romero, Ana Carreras-Franco and Ángel Alloza-Losada
