Description
Book SynopsisHow midcentury modern design and the changing roles of women in a male-dominated society influenced American postwar automotive design.
Table of Contents FOREWORD by Susan Skarsgard...................................................................................................6
INTRODUCTION .......................................................................................................................10
CHAPTER 1 DRIVING TOWARDS TOMORROW..........................................................14
Postwar America Undergoes a Major Social Realignment
CHAPTER 2 KAISER FRAZER LEADS THE WAY..........................................................28
Fashion and Styling Help a Struggling Company Get Noticed
CHAPTER 3 MODERN LIVING.........................................................................................48
Lincoln is Inspired by a Pivotal 1949 Design Show in Detroit
CHAPTER 4 DIAMONDS ARE A GIRL’S BEST FRIEND............................................ 72
Cadillac Doubles Down on Traditional American Luxury
CHAPTER 5 THE IMPERIAL COLLECTION.................................................................... 94
Co-Marketing with Fashion Brands Connects to the Female Market
CHAPTER 6 READY TO WEAR..........................................................................................112
Popular-Priced Cars use Color and Fashion to Boost Sales
CHAPTER 7 A WOMAN’S PLACE...................................................................................148
The Industry Struggles to Adapt to Women’s Needs
CHAPTER 8 DESIGNING WOMEN................................................................................162
The Glass Ceiling Cracks as Women Become a Voice in the Industry
CHAPTER 9 STRIKE A POSE............................................................................................178
New Technologies Lead to Widespread use of Photography
CHAPTER 10 BIKINIS AND BUCKET SEATS.................................................................190
The Youth Market of the 1960s Changes Everything
CHAPTER 11 BUICK GOES ALL OUT..............................................................................210
“The Magazine for the In Crowd” Blows Minds—and Budgets
CHAPTER 12 TURN, TURN, TURN...................................................................................234
Mary Wells, Pop Art, Op Art and Psychedelia end the Sixties
ACKNOWLEDGMENTS..........................................................................................................252
