Description
Book SynopsisThe development of tourism and its associated elements owes much to the efforts of individuals. Many of them left imprints on tourism, through their innovations, promotion or insight, that have continued long after they have departed the scene. This volume consists of essays by experts in their fields on individuals who have influenced tourism over many hundreds of years of travel: development of destinations, services and accommodation, creation of transportation links and attractions, tourist behaviour, innovations in the era of large scale tourism and establishment of future trends.
Table of ContentsPart I: Giants of Hospitality 1: Historical Giants: Forefathers of Modern Hospitality and Tourism 2: The Master of Ceremonies: Beau Nash and the Rise of Bath, 1700-1750 3: Sir William Edward Heygate Colbourne (Billy) Butlin, 1899-1980 4: Conrad 'Connie' Nicholson Hilton,1887-1979: the Consummate Hotelier 5: The DeHaan Family and RCI: the Development of the Timeshare Industry Part II: Giants of Travel 6: Thomas Cook: Image and Reality 7: Baedeker: the Perceived 'Inventor' of the Formal Guidebook - a Bible for Travellers in the 19th Century 8: Freddie Laker: First Giant of Low-cost Air Travel 9: Sir Stelios: the Easy-going Entrepreneur 10: Richard Branson: 'Screw It, Let's Do It' Part III: Giants of Activities 11: Walt Disney's World of Entertainment Attractions 12: Stanley Ho Hung-sun: the 'King of Gambling' 13: Kerry Packer: World Series Cricket (WSC) and the (R)Evolution of Modern Sports-related Tourism 14: AJ Hackett - a Giant of Tourism Part IV: Giants of Development 15: A.P. Cockburn: Canadian Transportation and Resort Pioneer 16: John Muir: Pioneer of Nature Preservation 17: Keith Williams: Chaos Maker on the Gold Coast 18: And Standing in the Shadows of these Giants - or Maybe on their Shoulders? 19: Conclusions
