Description
Book SynopsisThis comprehensive, "How To" book offers the tips and tools necessary to build a successful private coaching practice from the ground up, providing sample business and marketing plans, as well as checklists, sidebars, advice on choosing a type of coaching, and information on money management.
Table of ContentsSeries Preface.
Introduction.
1. Decisions, Decisions . . . Personal Coaching or Business Coaching?
2. Target Your Market or Waste Your Time.
3. The 12 Largest Markets Where Coaches Are Making Money Right Now.
4. It Takes Money to Make Money: Financing Your Business.
5. What to Buy on a Budget: Creating Your Financial Plan.
6. Building a Successful Business Requires a Solid Plan.
7. You Only Get One Chance: Seven Tools for Making a Great First Impression.
8. Relationships and Referrals: Networking, Strategic Referral Partners, and Centers of Influence.
9. 15 Key Strategies for Finding Your First 10 Clients.
10. Why Most Marketing Fails: The Top 10 Marketing Mistakes Beginning Coaches Make.
11. From Counseling to Coaching: Constructing a Connection, Bridging the Gap, and Defining the Differences.
12. Harnessing the Power of Internet Marketing, E-zines, and Web Sites.
13. The Seven Secrets of Highly Successful Coaches.
Index.
