Description

Book Synopsis
One of the world's most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries, the messages and images they produce, and their social and cultural impacts.
Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other vital aspects of the symbolic cultural environment. This book provides a broad-based introduction to Gerbner's theories of mass communication, his long-term research on media content and effects, and the critical and policy contributions of his work.
Although hundreds of studies have been conducted based on Gerbner's ideas, this is the first volume to provide a concise and comprehensive overview of his many contributions to the field.

George Gerbner

    Product form

    £27.74

    Includes FREE delivery

    RRP £29.20 – you save £1.46 (5%)

    Order before 4pm today for delivery by Tue 4 Aug 2026.

    A Paperback by Michael Morgan, Michael Morgan

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of George Gerbner by Michael Morgan

      Publisher: Peter Lang Publishing Inc
      Publication Date: Publication Date: 1/30/2011 12:11:00 AM
      ISBN13: 9781433109874, 978-1433109874
      ISBN10: 1433109875

      Description

      Book Synopsis
      One of the world's most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries, the messages and images they produce, and their social and cultural impacts.
      Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other vital aspects of the symbolic cultural environment. This book provides a broad-based introduction to Gerbner's theories of mass communication, his long-term research on media content and effects, and the critical and policy contributions of his work.
      Although hundreds of studies have been conducted based on Gerbner's ideas, this is the first volume to provide a concise and comprehensive overview of his many contributions to the field.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account