Description

Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.

Generation Alpha in Beta: Kidsmarketing in a Changing World

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RRP: £30.00 You save £3.00 (10%)
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Paperback / softback by Maarten Leyts

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Short Description:

Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes... Read more

    Publisher: Lannoo Publishers
    Publication Date: 12/01/2024
    ISBN13: 9789401463799, 978-9401463799
    ISBN10: 9401463794

    Number of Pages: 143

    Non Fiction , Business, Finance & Law

    Description

    Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.

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