Description

Book Synopsis
Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.

Generation Alpha in Beta: Kidsmarketing in a

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Order before 4pm today for delivery by Fri 19 Dec 2025.

A Paperback / softback by Maarten Leyts

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    View other formats and editions of Generation Alpha in Beta: Kidsmarketing in a by Maarten Leyts

    Publisher: Lannoo Publishers
    Publication Date: 12/01/2024
    ISBN13: 9789401463799, 978-9401463799
    ISBN10: 9401463794
    Also in:
    Business, Finance & Law Sales and marketing Computing Online world: consumer and user guides Politics, Philosophy & Society Development studies

    Description

    Book Synopsis
    Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.

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