Description

Book Synopsis
Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.

Generation Alpha in Beta: Kidsmarketing in a

    Product form

    A Paperback / softback by Maarten Leyts

    £24.00

    Includes FREE delivery

    RRP £30.00 – you save £6.00 (20%)

    Order before 4pm tomorrow for delivery by Mon 21 Sep 2026.

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Generation Alpha in Beta: Kidsmarketing in a by Maarten Leyts

      Book details

      Publisher Lannoo Publishers
      Published 12 January 2024
      ISBN-13 9789401463799
      978-9401463799
      ISBN-10 9401463794
      Also in:
      Business, Finance & Law Sales and marketing Computing Online world: consumer and user guides Development studies

      Description

      Book Synopsis
      Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account