Description
Book SynopsisThis fully updated second edition ofGender and Popular Cultureexamines the role of popular culture in the construction of gendered identities in contemporary society. It draws on a wide range of cultural forms including popular music, social media, television and magazines to illustrate how femininity and masculinity are produced, represented, used and consumed.Blending primary and secondary research, Milestone and Meyer introduce key theories and concepts in gender studies and popular culture, which are made accessible and interesting through their application to topical examples such as the #MeToo campaign, intensive mothering and social media, discourses about women and binge drinking, and gender and popular music.Included in this revised edition is a new chapter on digital culture, examining the connection between digital platforms and gender identities, relations and activism, as well as a new chapter on cultural work in digital contexts. All chapters have been updated to acknowledge recent changes in gender images and relations as well as media culture. Additionally, there is new material on the Fourth Wave Women's Movement, audiences and prosumers, and the role of social media.Gender and Popular Cultureis the go-to textbook for students of gender studies, media and communication, and popular culture.
Trade Review�The second edition of this useful volume broadens its already expansive terrain and impressive list of examples to include up-to-the minute developments particularly in digital and social media. This heightens its relevance and readability for those who want to develop a better understanding of critical media studies through a gendered lens.�
Diane Negra, University College Dublin �Offering an extensive overview of the gendered experience cultural production (including digital performativity and labour), representation and media discourse, and lived lives,
Gender and Popular Culture remains essential reading for scholars and students of contemporary culture.�
Susan Luckman, University of South AustraliaTable of ContentsAcknowledgements 1 Introduction
PART I: GENDER AND THE PRODUCTION OF POPULAR CULTURE
2 Gender and Cultural Work: Post-War to the Late Twentieth Century
3 Gender and Cultural Work in the Digital Age
PART II: DISCOURSES, GENDER AND POPULAR CULTURE
4 Discourses and Femininity
5 Discourses and Masculinity
PART III: MEDIA AND DIGITAL CULTURE, GENDER AND POWER
6 Consumer Culture, Audiences and Identity
7 Digital Culture, Social Media and Gender
8 Gender and Popular Culture in Everyday Spaces
9 Conclusion: Prisoners of Gender?
References Index
