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Book SynopsisTable of Contents*Frontmatter, pg. i*PREFACE, pg. vii*CONTENTS, pg. xiii*I. THE MEANING OF QUESTIONS, pg. 3*II. THE WORDING OF QUESTIONS, pg. 23*III. THE MEASUREMENT OF INTENSITY, pg. 51*IV. THE USE AND VALUE OF A BATTERY OF QUESTIONS, pg. 66*V. SECRET VS. NONSECRET BALLOTS, pg. 77*VI. "TRAINED" VS. "UNTRAINED" INTERVIEWERS, pg. 83*VII. THE RELIABILITY OF INTERVIEWERS' RATINGS, pg. 98*VIII. INTERVIEWER BIAS AND RAPPORT, pg. 107*IX. REFUSALS AS A SOURCE OF BIAS, pg. 119*X. SOME GENERAL PRINCIPLES OF SAMPLING, pg. 127*XI. HOW REPRESENTATIVE ARE "REPRESENTATIVE SAMPLES"?, pg. 143*XII. THE USE OF SMALL SAMPLES, pg. 150*XIII. THE USE OF BREAKDOWNS, pg. 175*XIV. EDUCATION AND ECONOMIC STATUS AS DETERMINANTS OF OPINION, pg. 195*XV.INFORMATION AS A DETERMINANT OF OPINION, pg. 209*XVI. THE USE OF TRENDS, pg. 220*XVII. THE MEASUREMENT OF CIVILIAN MORALE, pg. 233*APPENDIX I. THE MEASUREMENT OF CIVILIAN MORALE: TECHNICAL NOTES, pg. 261*APPENDIX II. CORRECTING FOR INTERVIEWER BIAS, pg. 286*APPENDIX III. SAMPLING AND BREAKDOWNS: TECHNICAL NOTES, pg. 288*APPENDIX IV. CHARTS INDICATING CONFIDENCE LIMITS AND CRITICAL DIFFERENCES BETWEEN PERCENTAGES, pg. 297*APPENDIX V. MAPS, pg. 301*APPENDIX VI. TABLES ON INTENSITY OF OPINION, pg. 306*APPENDIX VII. BIBLIOGRAPHY OF RESEARCH, 1936-1943, pg. 310*INDEX, pg. 316
