Description
Book SynopsisTable of ContentsIntroduction 1
Part 1: Getting Started with Fundraising 5
Chapter 1: Fundraising Continuously During Economic Fluctuations 7
Chapter 2: Embracing Fundraising with a Passion 21
Chapter 3: All About Attitude: Fundraising Issues and Ethics 33
Chapter 4: Winning with Words: Your Case Statement 45
Chapter 5: Organizing Your Cheerleaders: Board Members and Volunteers 63
Chapter 6: Creating a Fundraising Plan 81
Part 2: Identifying Potential Donors and Rallying for Their Support 99
Chapter 7: Mining for Donors 101
Chapter 8: Meeting Your Donor with Grace and Grit 115
Chapter 9: Cultivating Major Givers 127
Chapter 10: Making the Major Gift Ask 139
Chapter 11: Writing Winning Grant Proposals to Reach Your Fundraising Goal 155
Part 3: Sharing the Organization’s Story and Building Its Brand 175
Chapter 12: Connecting for Potential Donor Awareness: Sharing Your Story 177
Chapter 13: Projecting Your Organization’s Image in the Media 191
Chapter 14: Social Media Networking to Build Potential Donor Awareness 205
Chapter 15: Perfecting Electronic Communications 217
Chapter 16: Ramping Up Your Website 229
Chapter 17: Spotlighting Your Brand Online 241
Part 4: Engaging Donors with the Right Campaigns 253
Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund 255
Chapter 19: Planning a Successful Special Event 271
Chapter 20: Asking for the Big Bucks: The Capital Campaign 283
Chapter 21: Securing the Big Three: Major Gifts, Planned Gifts, and Challenge Grants 297
Chapter 22: Tapping into Corporate Givers 317
Chapter 23: Building and Growing an Endowment 327
Part 5: The Part of Tens 335
Chapter 24: Ten Fundraising Resources for New Nonprofit Organizations 337
Chapter 25: Ten Snippets of Powerful Fundraising Communications 347
Index 353
