Def
Table of Contents
Acknowledgments xv CHAPTER 1 Introduction 1
Embracing New Approaches 1
How This Book Is Organized 3
Getting Started 6
CHAPTER 2 Generations in Philanthropy 7
Setting the Stage 7
Defining the Generations 8
Leading Multigen Fundraising Efforts 16
Conclusion 37
Notes 40
CHAPTER 3 Engaging Philanthropy’s Next Generation 43
The Opportunities of Seeking Funds from Young Philanthropists 43
Cultivating the Next Generation of Donors 45
Relationships Don’t Change 60
Conclusion 63
Notes 70
CHAPTER 4 Volunteering Is Philanthropy 73
Creating Volunteer Opportunities Increases Prospective Donors 74
Committee Participation 80
Board Service 82
Conclusion 92
Notes 93
CHAPTER 5 The Next Generation of Grant Makers 95
Investing in Professional Development 96
Networking Resources 100
How Social Media Changes Grant Making 101
Understanding Family Philanthropy 102
What Nonprofits Can Do 113
Notes 115
CHAPTER 6 Harnessing the Power of Online Communications 117
Going Where the Givers Are 117
Social Media Is a Tool, Not the Tool 119
Listen to Your Fans and Followers 120
Social Media Is a Plant 122
Social Media Is Stewardship 123
Adding Value through Social Media 124
Social Media Is a Two-Way Street 124
Not Everyone ‘‘Diggs’’ Social Media 125
It Ain’t Free 126
Build a Social Media Plan 126
Implementing the Social Media Plan 129
Evaluating Social Media Strategies 135
Social Media Policies 135
Conclusion 138
Notes 139
CHAPTER 7 Conclusion 141
Where to Go from Here 141
Becoming a Learning Organization 143
APPENDIX A Worksheets, Plans, and Templates 145
Fundraising and the Next Generation Worksheet 146
Organizational Readiness Assessment 148
Stewardship Plan Worksheet 155
Sample Memorandum of Understanding (MOU) 160
Sample Board Recruitment Plan 162
Social Media Plan Worksheet 165
Social Media Plan Outline 167
Blog Post Template 171
Notes 172
APPENDIX B Selected Interviews 173
Next Gen Philanthropist: Mike Gast, Resource Generation 174
Next Gen Grant Maker: Jason Franklin, Bolder Giving 179
Multigen Family Philanthropy: Sharna Goldseker, 21/64 184
Family Philanthropy Consultant: Lisa Parker, Family Circle Advisors 190
Family Foundation: Mary Galeti, The Tecovas Foundation 193
Giving Circles: Alan Frosh, The Gordian Fund 196
Giving Tiers: Jennie Arbogash, Social Venture Partners of Boulder County 202
Notes 206
APPENDIX C Survey Summaries 207
Multigenerational Development Office Survey Results 208
Philanthropy’s Next Generation Survey Results 230
About the Author 289
Index 291
