Description
Book SynopsisFundraising and Strategic Planning: Innovative Approaches for Museums appraise strategies museums employ to raise funds including admission prices, membership categories, donor and affinity groups, and specialized event-driven efforts while examining new crowdfunding models such as Kickstarter and Indiegogo.
Trade ReviewA must-read brimming with thought fuel and expert insight on strategic planning and fundraising for all forward-facing museums. -- Colleen Dilenschneider, Chief Market Engagement Officer, IMPACTS
Table of ContentsIntroduction by Juilee Decker Chapter 1: BOOM! Crowdfunding the First Exhibit of the Museum of Food & Drink Peter J. Kim, Museum of Food and Drink Chapter 2: Public Art and Public Support Karen Gillenwater, Carnegie Center for Art and History Chapter 3: Crowdfunding the Museum: Engaging Program Constituents in Resource Development Melissa A. Russo, Chabot Space & Science Center Chapter 4: Analysis and Interpretation: How Camp ArtyFact Solved a Programming Problem Mike Deetsch and Greg Hardison, Kentucky Historical Society Chapter 5: "Member Plus” to “Ocean Advocate”: Leveraging Market Research to Build a Membership Program that Supports the Annual Fund Nancy Enterline, Monterey Bay Aquarium Chapter 6: Check It Out! A Case Study of The New Children’s Museum’s Program of Circulating Membership Cards in Public Libraries Karen Coutts, The New Children’s Museum Chapter 7: Leveraging the Public-Private Partnership to Transform an Abandoned, Elevated Railway into New York City’s Most Exciting Public Amenity Vicky U. Lee, Friends of the High Line Chapter 8: Building for the Future: Converting Capital Campaign Success into Sustainable Major Gifts Carl G. Hamm, Saint Louis Art Museum Chapter 9: Successful Fund-Raising Strategies for the Academic Museum Jill Hartz, Jordan Schnitzer Museum of Art Chapter 10: Relevance & Twenty-First Century Fundraising Fundamentals James G. Leventhal and Irina Zeylikovich, The Contemporary Jewish Museum & Bay Area Discovery Museum Chapter 11: Institutionalizing Innovation at the Toledo Museum of Art Amy Gilman, Toledo Museum of Art Index About the Contributors About the Editor
