Description

Book Synopsis
Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 13th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.

Fundamentals of Selling Customers for Life

    Product form

    £196.72

    Includes FREE delivery

    RRP £207.07 – you save £10.35 (4%)

    Order before 4pm today for delivery by Mon 6 Jul 2026.

    A Hardback by Charles Futrell

    4 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Fundamentals of Selling Customers for Life by Charles Futrell

      Publisher: McGraw-Hill Education
      Publication Date: 3/16/2013
      ISBN13: 9780077861018, 978-0077861018
      ISBN10: 0077861019

      Description

      Book Synopsis
      Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 13th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account