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Book Synopsis
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many - from pharmaceuticals to aircraft to computers - have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.

Fundamentals of Global Strategy A Business Model

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    A Paperback by Cornelis A. de Kluyver

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      Publisher: McGraw-Hill Education
      Publication Date: 10/16/2010
      ISBN13: 9781606490723, 978-1606490723
      ISBN10: 1606490729

      Description

      Book Synopsis
      The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many - from pharmaceuticals to aircraft to computers - have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.

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