Description
Book SynopsisScripps's daring endeavor to produce a newspaper without advertising
Trade Review"Fascinating."--
Editor and Publisher"Offering details about Scripps's campaign of secrecy surrounding the experiment, his dislike of department store executives, and his support for labor, this book is an important edition to the literature. . . . Recommended."--
Choice"This book's narrow focus on the
Day Book makes an appealing case study of the financing and operating of an American newspaper."--
Journal of American History"A failed newspaper of the 1910s might seem to hold little relevance for the challenges of twenty-first century journalism. E.W. Scripps's
Day Book, however, turns out to offer a case study about the complexities of two current seminal journalistic debates: the role of objectivity and the search for a viable business model to accommodate the industry's civic responsibility."--
American Journalism"Stoltzfus demonstrates that he is more than just an excellent researcher and writer. The author connects the mission of
The Day Book almost 100 years ago with the twenty-first century world of the media."--
Journalism History
