Description

Book Synopsis
Scripps's daring endeavor to produce a newspaper without advertising

Trade Review
"Fascinating."--Editor and Publisher
"Offering details about Scripps's campaign of secrecy surrounding the experiment, his dislike of department store executives, and his support for labor, this book is an important edition to the literature. . . . Recommended."--Choice
"This book's narrow focus on the Day Book makes an appealing case study of the financing and operating of an American newspaper."--Journal of American History
"A failed newspaper of the 1910s might seem to hold little relevance for the challenges of twenty-first century journalism. E.W. Scripps's Day Book, however, turns out to offer a case study about the complexities of two current seminal journalistic debates: the role of objectivity and the search for a viable business model to accommodate the industry's civic responsibility."--American Journalism
"Stoltzfus demonstrates that he is more than just an excellent researcher and writer. The author connects the mission of The Day Book almost 100 years ago with the twenty-first century world of the media."--Journalism History

Freedom from Advertising

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    A Hardback by Duane C.s. Stoltzfus

    £38.70

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    RRP £43.00 – you save £4.30 (10%)

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      Book details

      Publisher MO - University of Illinois Press
      Published 1/18/2007 12:00:00 AM
      ISBN-13 9780252031151
      978-0252031151
      ISBN-10 0252031156
      Also in:
      Reportage, journalism or collected columns

      Description

      Book Synopsis
      Scripps's daring endeavor to produce a newspaper without advertising

      Trade Review
      "Fascinating."--Editor and Publisher
      "Offering details about Scripps's campaign of secrecy surrounding the experiment, his dislike of department store executives, and his support for labor, this book is an important edition to the literature. . . . Recommended."--Choice
      "This book's narrow focus on the Day Book makes an appealing case study of the financing and operating of an American newspaper."--Journal of American History
      "A failed newspaper of the 1910s might seem to hold little relevance for the challenges of twenty-first century journalism. E.W. Scripps's Day Book, however, turns out to offer a case study about the complexities of two current seminal journalistic debates: the role of objectivity and the search for a viable business model to accommodate the industry's civic responsibility."--American Journalism
      "Stoltzfus demonstrates that he is more than just an excellent researcher and writer. The author connects the mission of The Day Book almost 100 years ago with the twenty-first century world of the media."--Journalism History

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