Description

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

Free Gift Inside!!: Forget the Customer. Develop Marketease

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Paperback / softback by Stephen Brown

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Short Description:

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. *... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 19/09/2003
    ISBN13: 9781841125466, 978-1841125466
    ISBN10: 1841125466

    Number of Pages: 304

    Non Fiction , Business, Finance & Law

    Description

    Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
    * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
    * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

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