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Book Synopsis
Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions.

Franchising Dreams The Lure of Entrepreneurship

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    A Paperback / softback by Peter M. Birkeland

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      Publisher: The University of Chicago Press
      Publication Date: Publication Date: 01/04/2004
      ISBN13: 9780226051918, 978-0226051918
      ISBN10: 0226051919

      Description

      Book Synopsis
      Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions.

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