Description

Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he reveals the numerous challenges that franchisees face in making then businesses succeed.

Franchising Dreams: The Lure of Entrepreneurship in America

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Paperback / softback by Peter M. Birkeland

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Short Description:

Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked... Read more

    Publisher: The University of Chicago Press
    Publication Date: 01/04/2004
    ISBN13: 9780226051918, 978-0226051918
    ISBN10: 0226051919

    Number of Pages: 196

    Non Fiction , Business, Finance & Law

    Description

    Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he reveals the numerous challenges that franchisees face in making then businesses succeed.

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