Description

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell���s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

Foundations of Marketing

Product form

£73.61

Includes FREE delivery
Usually despatched within 3 days
Paperback / softback by William Pride , O. C. Ferrell

1 in stock

Short Description:

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource --... Read more

    Publisher: Cengage Learning, Inc
    Publication Date: 02/03/2021
    ISBN13: 9780357129463, 978-0357129463
    ISBN10: 0357129466

    Number of Pages: 592

    Non Fiction , Business, Finance & Law

    Description

    Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell���s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account