Description

Book Synopsis

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition!

We are consuming resources and polluting our environment at a rate that is outstripping our planet''s ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.

How then do we go about transforming people''s good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to:

  • target unsustainable behaviors, and identify the barriers

    Table of Contents

    Preface
    How to Use this Book
    Fostering Sustainable Behavior
    Step 1: Selecting Behaviors
    Step 2: Identifying Barriers and Benefits
    Step 3: Developing Strategies
    Commitment: From Good Intentions to Action
    Social Norms: Building Community Support
    Social Diffusion: Speeding the Adoption of New Behaviors
    Prompts: Remembering to Act
    Communication: Creating Effective Messages
    Incentives: Enhancing Motivation to Act
    Convenience: Making it Easy to Act
    Developing Strategies Revisited
    Step 4: Piloting
    Step 5: Broad-scale Implementation and Evaluation
    Concluding thoughts
    Acknowledgments
    References
    About the author

Fostering Sustainable Behavior

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    A Paperback by Doug McKenzie-Mohr

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      Publisher: New Society Publishers
      Publication Date: Publication Date: 2/1/2011 12:00:00 AM
      ISBN13: 9780865716421, 978-0865716421
      ISBN10: 0865716420

      Description

      Book Synopsis

      The highly acclaimed manual for changing everyday habits-now in an all-newthird edition!

      We are consuming resources and polluting our environment at a rate that is outstripping our planet''s ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.

      How then do we go about transforming people''s good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to:

      • target unsustainable behaviors, and identify the barriers

        Table of Contents

        Preface
        How to Use this Book
        Fostering Sustainable Behavior
        Step 1: Selecting Behaviors
        Step 2: Identifying Barriers and Benefits
        Step 3: Developing Strategies
        Commitment: From Good Intentions to Action
        Social Norms: Building Community Support
        Social Diffusion: Speeding the Adoption of New Behaviors
        Prompts: Remembering to Act
        Communication: Creating Effective Messages
        Incentives: Enhancing Motivation to Act
        Convenience: Making it Easy to Act
        Developing Strategies Revisited
        Step 4: Piloting
        Step 5: Broad-scale Implementation and Evaluation
        Concluding thoughts
        Acknowledgments
        References
        About the author

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