Description
Book SynopsisThis textbook for students and teachers of media studies in higher education takes the reader beyond introductory material. This is not a reader of previously published material but a collection with a web-enhanced instructional design built into its format.
Table of ContentsPart 1 The field: why media studies is worthwhile; a student's guide to surviving communication scholarship; for lack of models - A field in fragments?; citizenship and the media. Part 2 Public knowledge: broadcast journalism and public knowledge; the reassessment of ideology; war reporting at the end of the 20th century; Part 3 Cultural identity: the elastic metaphor - towards a theoretical outline of cultural identity; "out there" and "in here" - towards resolving the global/indigenous debate. Part 4 Broadcasting: television and the active audience; who wants to be a millionaire? - contextual analysis and the endgame of public service television. Part 5 Film: film studies; from neo-modern to hypermodern cinema - 1960 to present; woman and the gaze; reading the American popular - suburban resentment and the representation of the inner city in contemporary film and TV. Part 6 Method: your own work - research, interviews, writing in media studies; content analysis; media and social movements - an agenda building case study; interpretation, semiology and "warriors of democracy". Part 7 Pop tech: pop tech and pedagogy (or I link, therefore I am); the Internet as public sphere; new media convergences - some research issues; an endnote on popular music's leading light.
