Description
Book SynopsisWhat do Bill Gates, Henry Ford, J.P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it.
Table of ContentsAcknowledgments v
Foreword by Timothy C. Forbes 1
Robert Morris: America's First Financier 4
Cyrus McCormick's Reaper and the Industrialization of Farming 22
John D. Rockefeller and the Modern Corporation 40
J. P. Morgan Saves the Country 58
Henry Ford and the Model T 74
Charles Merrill and the Democratization of Stock Ownership 90
David Sarnoff, RCA, and the Rise of Broadcasting 106
Walt Disney and his Family-Entertainment Empire 122
John H. Johnson: Finding the Black Consumer 142
David Ogilvy and the Creation of Modern Advertising 158
Ray Kroc, McDonald's, and the Fast-Food Industry 176
Betting the Company: Joseph Wilson and the Xerox 914 194
American Express and the Charge Card 212
Mary Kay Ash and her Corporate Culture for Women 232
Intel's Microprocessor and the Computer Revolution 246
Sam Walton, Wal-Mart, and the Discounting of America 266
William McGowan and MCI: A New World of Telecommunications 284
The Turnaround at Harley-Davidson 298
Kohlberg Kravis Roberts & Co. and the Leveraged Buyout 314
William Gates and the Dominance of Microsoft 334
Notes on Sources 352
Index 358
