Description

Book Synopsis
The fizzy, “marvelously entertaining” (Los Angeles Times) story of the world’s favorite beverage

For God, Country & Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian’s eye for the telling detail, aligning Coke’s success with the emergence of that other great American innovation—modern capitalism. 
 
With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—and with a new afterword bringing the story up to to

For God Country and CocaCola

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    A Paperback by Mark Pendergrast

    £19.00

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    RRP £20.00 – you save £1.00 (5%)

    Order before 4pm today for delivery by Wed 2 Sep 2026.

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      Book details

      Publisher Basic Books
      Published 12 May 2024
      ISBN-13 9781541606012
      978-1541606012
      ISBN-10 1541606019
      Also in:
      Business, Finance & Law History of specific companies / corporate history

      Description

      Book Synopsis
      The fizzy, “marvelously entertaining” (Los Angeles Times) story of the world’s favorite beverage

      For God, Country & Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian’s eye for the telling detail, aligning Coke’s success with the emergence of that other great American innovation—modern capitalism. 
       
      With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—and with a new afterword bringing the story up to to

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