Description
Book Synopsis"An engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture."-Library Journal
Trade Review"Parkin delivers an engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture. . . . An enlightening study of gender roles in advertising." *
Library Journal *
"A singularly revealing insight into this consumptive and surprisingly constant dimension of the American female and cultural psyche." *
-Midwest Book Review *
"
Food Is Love is well-written, comprehensive, and compelling, and makes a significant contribution to the literature on advertising history and women's studies." * Jennifer Scanlon, Bowdoin College *
"The engagingly titled
Food Is Love is also an engaging read. Its comprehensiveness, its clear organization, and the authority it commands through its evidence make this book a valuable resource for scholars, and it should be widely adopted in classes in advertising history, women's history, and American cultural history." *
Journal of American History *
Table of ContentsIntroduction
1. Advertisers and Their Paradigm: Women as Consumers
2. Love, Fear, and Freedom: Selling Traditional Gender Roles
3. Women's Power to Make Us: Cooking Up a Family's Identity
4. Authority and Entitlement: Men in Food Advertising
5. Health, Beauty, and Sexuality: A Woman's Responsibility
6. A Mother's Love: Children and Food Advertising
Epilogue
Periodical and Archival Sources and Abbreviations
Notes
Index
Acknowledgments
