Description
Book SynopsisFood Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. Food blogging is big business, and cooking dinner has transformed from domestic drudgery into creative personal expression. What impact is all this discourse about food, cooking, and eating having on the women who create and consume these conversations? Alane L. Presswood examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. The relationships between individual brands, reader communities, and sociocultural trends are clarified via a systematic exploration of the strategies employed to create bonded, affective relationships on social media platforms. These food bloggers and their audiences illustrate how the capabilities of networked digital platforms both enable and constrain women
Table of ContentsChapter 1: Food Blogs as a 21st-Century Genre Chapter 2: Constitutive Rhetoric and Digital Communities Chapter 3: Defining the Blogging Voice Chapter 4: Constituting Postfeminist Womanhood Chapter 5: It’s Nice to See Someone Like Us on TV Conclusion: Postfeminist Legacies of Comfort and Community
