Description
Book SynopsisFocusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.
Table of ContentsCompetence-Based Management and Marketing: Building on Common Ground for Theory, Research, and Practice. Relating Customer Value to Strategic Competence: A Discrete Choice Measurement Approach. Capability Implications of Different Forms of Value Creation. Managing in Emergence: Capabilities for Influencing the Birth of New Business Fields. The Relation Between Firms' Strategic Orientation and Capabilities: What do their Strategic Marketing Plans Tell us? Mobilizing Consumer Competence to Create Technology Transition Paths: The Example of the Nordea Internet Bank. Competence-Based Management of Co-Location Arrangements. Strategic Implications of a Competence-Based Management Approach to Account Management. Standardization Strategy in Modular and Network Markets: Capabilities and Critical Success Factors in Competences. Modular Design as a Key Capability for Creating Future Products under Uncertainty.
