Description
Book SynopsisUsing an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
Trade Review"Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research."
-- Theresa Carilli, Purdue University Calumet
"An excellent ′focused′ book on focus groups – anyone who reads this book can pretty much kickstart their own focus group research." -- Aditya Simha, University of Wisconsin - Whitewater
Table of ContentsPREFACE ACKNOWLEDGEMENTS 1. Overview of Focus Groups 2. Planning The Focus Group Study 3. Developing a Questioning Route 4. Participants in a Focus Group 5. Moderating Skills 6. Analyzing Focus Group Results 7. Reporting 8. Focus Group Research 9. Focus Group Interviewing with Young People 10. International and Cross-Cultural Focus Group Interviewing 11. Telephone and Internet Focus Group Interviewing 12. Focus Group Interviewing Within the Organization 13. Modifications of Focus Groups 14. Answering Questions About the Quality of Focus Group Research
