Description

Book Synopsis
Lessons in business and life from the executive who helped shape the modern airline industry
 
Frank Lorenzo is the epitome of the American dream. A first-generation American and entrepreneur, Lorenzo started an airline advisory business in his mid-twenties based on little more than bravado and ultimately rose to control the largest fleet of airplanes in the free world. Flying for Peanuts recounts how Lorenzo grew his empire from nothing and helped shape the airline industry as we know it.

Flying for Peanuts explains how the son of Spanish immigrants put himself through Columbia College by driving a Coca-Cola truck and then grew the fledgling advisory into ownership of Texas International Airlines. At TIA, he fought through the industry’s transformation, in part by introducing the new, low-cost model for fares that are a major part of the industry today. From there, through a series of shrewd moves and a hostile takeover, Lorenzo became CE

Flying for Peanuts

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    A Hardback by Frank Lorenzo

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    Order before 4pm today for delivery by Tue 10 Nov 2026.

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      Book details

      Publisher Skyhorse Publishing
      Published 10/24/2024
      ISBN-13 9781510781665
      978-1510781665
      ISBN-10 1510781668
      Also in:
      Biography: business and industry

      Description

      Book Synopsis
      Lessons in business and life from the executive who helped shape the modern airline industry
       
      Frank Lorenzo is the epitome of the American dream. A first-generation American and entrepreneur, Lorenzo started an airline advisory business in his mid-twenties based on little more than bravado and ultimately rose to control the largest fleet of airplanes in the free world. Flying for Peanuts recounts how Lorenzo grew his empire from nothing and helped shape the airline industry as we know it.

      Flying for Peanuts explains how the son of Spanish immigrants put himself through Columbia College by driving a Coca-Cola truck and then grew the fledgling advisory into ownership of Texas International Airlines. At TIA, he fought through the industry’s transformation, in part by introducing the new, low-cost model for fares that are a major part of the industry today. From there, through a series of shrewd moves and a hostile takeover, Lorenzo became CE

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