Description

Book Synopsis
Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation''s strengths and the needs of its community, and to develop strategies for effective ministry.

Find a Niche and Scratch It: Marketing Your

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    A Paperback / softback by Robert L. Perry

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      Book details

      Publisher Alban Institute, Inc
      Published 31 December 2003
      ISBN-13 9781566992756
      978-1566992756
      ISBN-10 1566992753

      Description

      Book Synopsis
      Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation''s strengths and the needs of its community, and to develop strategies for effective ministry.

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