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Book Synopsis
Financial services must adapt to the changing business landscape by being competitive, innovative, and customer-friendly. Proper marketing strategies are crucial for survival and profitability. This book offers comprehensive strategies for financial institutions to enhance their services and appeal to a wide audience.

Financial Services: Text, Cases and Strategies

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    A Hardback by P. M. Rao, R.L. Hyderabad

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      Publisher: Deep & Deep Publications
      Publication Date: Publication Date: 01/09/2002
      ISBN13: 9788176293709, 978-8176293709
      ISBN10: 8176293709

      Description

      Book Synopsis
      Financial services must adapt to the changing business landscape by being competitive, innovative, and customer-friendly. Proper marketing strategies are crucial for survival and profitability. This book offers comprehensive strategies for financial institutions to enhance their services and appeal to a wide audience.

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