Description

The brand is the company�s most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies� annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.

Financial Information and Brand Value: Reflections, Challenges and Limitations

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Hardback by Yves-Alain Ach , Sandra Rmadi-Saïd

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The brand is the company�s most important asset. In their financial statements, companies are faced with a lack of accounting... Read more

    Publisher: ISTE Ltd and John Wiley & Sons Inc
    Publication Date: 12/02/2021
    ISBN13: 9781786305671, 978-1786305671
    ISBN10: 1786305674

    Number of Pages: 192

    Non Fiction , Business, Finance & Law

    Description

    The brand is the company�s most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies� annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.

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