Description

Book Synopsis
Looking for some new business insights? Forget about Wall Street. Learn a lesson or two from Arthur Miller and David Mamet on Broadway. Put down Forbes and Fortune for once and spend an evening with Chaucer and George Bernard Shaw. You'll pass an enjoyable evening and discover some fresh new management perspectives.

Table of Contents
Selling as Theater: The Art of Dazzling the Customer.

Selling on a Grand Scale: Playing to an Image-Conscious Society.

Maintaining Individuality in Corporate Life.

Overcoming Corporate Gospel and the Will to Believe.

Survival of the Fittest in a Darwinian Business World.

Office Politics, Stress Management, and Chaos.

Conclusion: The More Things Change...

Notes.

A Working Man and Woman's Guide to Further Reading.

Acknowledgments.

Index.

Fictions of Business

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    Order before 4pm tomorrow for delivery by Tue 7 Jul 2026.

    A Paperback / softback by Robert A. Brawer

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      Publisher: John Wiley & Sons Inc
      Publication Date: 29/02/2000
      ISBN13: 9780471371687, 978-0471371687
      ISBN10: 0471371688
      Also in:
      Literary studies: fiction Literary studies: general

      Description

      Book Synopsis
      Looking for some new business insights? Forget about Wall Street. Learn a lesson or two from Arthur Miller and David Mamet on Broadway. Put down Forbes and Fortune for once and spend an evening with Chaucer and George Bernard Shaw. You'll pass an enjoyable evening and discover some fresh new management perspectives.

      Table of Contents
      Selling as Theater: The Art of Dazzling the Customer.

      Selling on a Grand Scale: Playing to an Image-Conscious Society.

      Maintaining Individuality in Corporate Life.

      Overcoming Corporate Gospel and the Will to Believe.

      Survival of the Fittest in a Darwinian Business World.

      Office Politics, Stress Management, and Chaos.

      Conclusion: The More Things Change...

      Notes.

      A Working Man and Woman's Guide to Further Reading.

      Acknowledgments.

      Index.

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