Description

Book Synopsis

Festive Enterprise reveals marketplace pressures at the heart of dramatic form in medieval and Renaissance drama.

In Festive Enterprise, Jill P. Ingram merges the history of economic thought with studies of theatricality and spectatorship to examine how English Renaissance plays employed forms and practices from medieval and traditional entertainments to signal the expectation of giving from their audiences. Resisting the conventional divide between medieval and Renaissance, Festive Enterprise takes a trans-Reformation view of dramaturgical strategies, which reflected the need to generate both income and audience assent. By analyzing a wide range of genres (such as civic ceremonial, mummings, interludes, scripted plays, and university drama) and a diverse range of venues (including great halls, city streets, the Inns of Court, and public playhouses), Ingram demonstrates how early moderns borrowed medieval money-gatherers' techniques to signal commun

Trade Review

“The virtue of Festive Enterprise is to situate famous plays from the era in a detailed historical context that helps to illuminate the achievement of Shakespeare and some of his better-known contemporaries. It’s a solid and significant contribution to the scholarship of medieval and Renaissance drama in England.” —Paul A. Cantor, author of Shakespeare’s Roman Trilogy


Indeed, as an innovative, deeply detailed study of Renaissance drama's interrelation with pre-commercial economic practices, Festive Enterprise deserves much applause: it reveals the humanity and sense of community in the rise of theatrical commercialism. —Journal of British Studies


"Economically and precisely expressed, packed full of detail and useful information, and consistently lively and entertaining." —The English Historical Review



Table of Contents

Introduction

1. The Festive Gatherer and the Empathetic Thief: The Genealogy of a Character

2. Forms of Investment: Mummings, Prologues and Epilogues

3. Reconciliation in The Winter’s Tale: Devotion and Commerce from Guilds to Church Ales

4. The Mobile Entertainer: John Taylor’s Penniless Pilgrimage

5. Coding Complaint in Gesta Grayorum and The Christmas Prince

6. “A Jest’s Prosperity”: The Market, Marprelate, and Love’s Labour’s Lost

Conclusion

Festive Enterprise

    Product form

    £35.10

    Includes FREE delivery

    RRP £39.00 – you save £3.90 (10%)

    Order before 4pm tomorrow for delivery by Tue 21 Jul 2026.

    A Paperback / softback by Jill P. Ingram

    15 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Festive Enterprise by Jill P. Ingram

      Publisher: University of Notre Dame Press
      Publication Date: Publication Date: 15/03/2021
      ISBN13: 9780268109097, 978-0268109097
      ISBN10: 0268109095

      Description

      Book Synopsis

      Festive Enterprise reveals marketplace pressures at the heart of dramatic form in medieval and Renaissance drama.

      In Festive Enterprise, Jill P. Ingram merges the history of economic thought with studies of theatricality and spectatorship to examine how English Renaissance plays employed forms and practices from medieval and traditional entertainments to signal the expectation of giving from their audiences. Resisting the conventional divide between medieval and Renaissance, Festive Enterprise takes a trans-Reformation view of dramaturgical strategies, which reflected the need to generate both income and audience assent. By analyzing a wide range of genres (such as civic ceremonial, mummings, interludes, scripted plays, and university drama) and a diverse range of venues (including great halls, city streets, the Inns of Court, and public playhouses), Ingram demonstrates how early moderns borrowed medieval money-gatherers' techniques to signal commun

      Trade Review

      “The virtue of Festive Enterprise is to situate famous plays from the era in a detailed historical context that helps to illuminate the achievement of Shakespeare and some of his better-known contemporaries. It’s a solid and significant contribution to the scholarship of medieval and Renaissance drama in England.” —Paul A. Cantor, author of Shakespeare’s Roman Trilogy


      Indeed, as an innovative, deeply detailed study of Renaissance drama's interrelation with pre-commercial economic practices, Festive Enterprise deserves much applause: it reveals the humanity and sense of community in the rise of theatrical commercialism. —Journal of British Studies


      "Economically and precisely expressed, packed full of detail and useful information, and consistently lively and entertaining." —The English Historical Review



      Table of Contents

      Introduction

      1. The Festive Gatherer and the Empathetic Thief: The Genealogy of a Character

      2. Forms of Investment: Mummings, Prologues and Epilogues

      3. Reconciliation in The Winter’s Tale: Devotion and Commerce from Guilds to Church Ales

      4. The Mobile Entertainer: John Taylor’s Penniless Pilgrimage

      5. Coding Complaint in Gesta Grayorum and The Christmas Prince

      6. “A Jest’s Prosperity”: The Market, Marprelate, and Love’s Labour’s Lost

      Conclusion

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account