Description
Book SynopsisGorgeously illustrated and authoritatively written,
Fender®
is the officially licensed celebration of the legendary brand’s iconic guitars, amps, and basses.
Table of ContentsContents Introduction
Chapter 1
California Dreamin’: Young Leo Fender and the Radio Store, 1909–1946
Chapter 2
Wood, Wire, and Steel: The Birth of Fender Electric Instrument Co., 1946–1949
Chapter 3
Twang Comes to Town: The Telecaster Arrives, 1949–1952
Chapter 4
Radical Curves: The Stratocaster and the Precision Bass, 1951–1959
Chapter 5
The Need for Tweed: Fender Amps of the Fifties, 1948–1960
Chapter 6
All That Jazz: Offset Guitars and Upmarket Advertising, 1957–1962
Chapter 7
Surf’s Up: Tolex Amps, Reverb, and Evolving Guitars, 1959–1967
Chapter 8
Executive Order: The Mustang Debuts, and CBS Comes Knocking, 1962–1969
Chapter 9
Feelin’ Groovy: Pianos, Pedals, and Psychedelic Guitars, 1964–1970
Chapter 10
Saved by the Bill: Declining Quality and a Management Buyout, 1969–1985
Chapter 11
Hot-Rod Rock: The Custom Shop and Relic Guitars, 1985–1999
Chapter 12
Border Song: Fender Amps Roar Back, 1984–2023
Chapter 13
Pro Shop: Vintage Reissues and Modern Masterpieces, 2010–2023
Chapter 14
Future Perfect: The Next 75 Years, 2023–2096
Acknowledgments
Image Credits
Index
