Description
Book SynopsisFemale Business Owners in Public Relations: Constructing Identity at Home and at Work presents an important perspective on how female business owners construct their work-life integration and addresses key identity questions. Weidhaas examines business ownership in public relations, an industry dominated by women, and incorporates the voices of practitioners through narrative interviews that explain the challenges and opportunities of work-life integration. This book explores the intersection of public relations practice, gender, and business ownership.
Trade ReviewWeidhaas' work offers a vital perspective on gender in the modern workplace. Through personal narratives of successful entrepreneurs, Female Business Owners in Public Relations reveals the social discourses that challenge, constrain, and even undermine the ways in which work is communicatively understood. In the end, this book provides a much needed voice for women to articulate the complexities of their personal and professional lives. And, it offers a timely discussion on gender issues in our world today. -- Jacob Jenkins, California State University Channel Islands
Table of ContentsChapter 1: Opportunities and Conflicts: A Review of Scholarship on Female Business Owners Chapter 2: Using Existing Concepts and Ideas Chapter 3: Structures and Form Chapter 4: Enabling and Constraining Home and Work Chapter 5: Practical Applications and Emerging Organizations
