Description
Book Synopsis
In a fast-moving global industry, how can anyone know what the next trend will be?
Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.With the rise of individualism and concern for the sustainable world, the authors also walk you through the end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.
Key topics The characteristics of an innovation The influence of consumer group
Trade Review
Articulates the complexities and beauties of forecasting in a way that students will find inspiring and compelling. -- Kelly Cobb, Associate Professor, Fashion and Apparel Studies, University of Delaware, USA
Table of Contents
Introduction References
1. The Basics of Fashion Trends and Forecasting Objectives Introduction to Fashion Trend Terminology Fashion Trends in Context The Framework for Fashion Change Introduction to Fashion Forecasting Terminology Historical Overview of Fashion Forecasting Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References
2. Consumers’ Role in Fashion Adoption Objectives The Innovation Adoption Process Factors Influencing the Rate of Adoption: Attributes of the Innovation Factors Influencing the Rate of Adoption: Consumer Adopter Categories Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References
3. The Process and Methods of Fashion Trend Analysis and Forecasting Objectives The Process of Fashion Trend Analysis and Forecasting The Methods of Fashion Trend Analysis and Forecasting Future of Fashion Forecasting Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References
4. The Role of Fashion Industry Professionals in Trend Development and Forecasting Objectives The Role of Fashion Industry Professionals in Creating and Supporting Trends The Role of Developers, Gatekeepers, and Promoters Forecasting as an Integrated Process Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References
5. Consumer and Industry Accelerators of Fashion Innovations and Diffusion Objectives The Style-Confident Consumer Industry Technology Trends that Accelerate Product Innovation and Diffusion Industry Technology Trends that Accelerate Consumer-Inspired Product Innovation Digital Technology that Facilitates Opinion Leadership and Innovation Diffusion Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References
6. Social Responsibility and Sustainability Related to Fashion Trends and Forecasting Objectives Definitions of Social Responsibility and Sustainability Increased Waste Due to Rapid Diffusion of Innovation The Influences of Social Responsibility and Sustainability on Fashion Trends Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References
7. Formats of Trend Forecasts and the Influences of Trend Forecasting on Business Decisions Objectives Formats of Trend Forecasts The Influences of Trend Forecasting on Business Decisions Chapter Summary and Key Terms Question for Review and Discussion Suggested Readings References
