Description

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.

This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

Fashion Marketing Communications

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Paperback / softback by Gaynor Lea-Greenwood

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Description:

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 14/12/2012
    ISBN13: 9781405150606, 978-1405150606
    ISBN10: 1405150602

    Number of Pages: 224

    Non Fiction , Art & Photography

    Description

    Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.

    This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

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