Description

Book Synopsis
Shows how the design process can be successfully applied to satisfy market needs and trends Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.

Table of Contents
Acknowledgements iii

Contents iv

Preface vi

Introduction 1

Flow chart 2

Analysing the brief 3

Innovation – exercises 5

Developing designs – quick start exercise13

Research 14

Design process 34

Specialist markets 114

Collections 121

Decision making 128

Design using the computer 132

Promotion 138

Promotion - styling 146

The Portfolio 148

Fashion careers 156

Case studies 175

Bibliography 224

Index 225

Fashion Design

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    A Paperback / softback by Kathryn McKelvey, Janine Munslow

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      Book details

      Publisher John Wiley & Sons Inc
      Published 2 December 2011
      ISBN-13 9780470655771
      978-0470655771
      ISBN-10 0470655771
      Also in:
      The Arts: art forms

      Description

      Book Synopsis
      Shows how the design process can be successfully applied to satisfy market needs and trends Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.

      Table of Contents
      Acknowledgements iii

      Contents iv

      Preface vi

      Introduction 1

      Flow chart 2

      Analysing the brief 3

      Innovation – exercises 5

      Developing designs – quick start exercise13

      Research 14

      Design process 34

      Specialist markets 114

      Collections 121

      Decision making 128

      Design using the computer 132

      Promotion 138

      Promotion - styling 146

      The Portfolio 148

      Fashion careers 156

      Case studies 175

      Bibliography 224

      Index 225

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