Description

Book Synopsis

Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as retail-tainment', phygital', gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer.

Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technol

Fashion Business and Digital Transformation

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    £39.99

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    Order before 4pm tomorrow for delivery by Fri 14 Aug 2026.

    A Paperback by Charlene Gallery

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      Publisher: Taylor & Francis Ltd
      Publication Date: Publication Date: 1/28/2024
      ISBN13: 9781032428475, 978-1032428475
      ISBN10: 1032428473
      Also in:
      Business innovation

      Description

      Book Synopsis

      Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as retail-tainment', phygital', gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer.

      Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technol

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