Description
Book SynopsisProfitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively.
Table of ContentsIntroduction. Part I: Getting Started with Facebook Advertising.
Chapter 1: Profi ting from the Facebook Revolution.
Chapter 2: Setting Up Your Facebook Account.
Part II: Launching Your Facebook Advertising Campaign.
Chapter 3: Matching Your Ads to Your Marketing Strategy.
Chapter 4: Buying Strategies.
Chapter 5: Understanding the Types of Ad Campaigns.
Chapter 6: Getting Set to Implement and Measure Results.
Part III: Managing Your Facebook Advertising Campaigns.
Chapter 7: Creating Pages for Your Campaign.
Chapter 8: Testing and Optimizing Your Ad Campaign.
Chapter 9: Tracking Conversions to Sales.
Part IV: Minding Your Metrics.
Chapter 10: Checking Out the Data.
Chapter 11: Creating Reports.
Chapter 12: Extending the Facebook Experience.
Part V: The Part of Tens.
Chapter 13: Ten Facebook Page Promotion Techniques (Besides Ads).
Chapter 14: Ten (or So) Facebook Ads Beginner Mistakes.
Chapter 15: Ten Nontraditional Facebook Ad Campaigns.
Chapter 16: Ten Resources for Facebook Advertisers.
Index.
