Description
Book SynopsisThe third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:
- A greater emphasis on what innovation involves.
- A new chapter on Value Capture.
- Expanded coverage on Services and Process Innovations.
- Two new chapters covering Global and Green trends in innovation.
- 8 new major case studies and more than 40 new mini-ca
Table of Contents
PART 1: What Is Innovation?
1Introduction
2Types of innovation
3Theories of innovation
PART 2: What Does Innovation Involve?
4Sources of innovation
5The process of innovation
6Value capture
7Intellectual property rights
PART 3: How Do You Manage Innovation?
8Innovation strategy
9Technological entrepreneurs
10Funding innovation
11Managing innovation
PART 4: Developments in Innovation
12Innovation offshoring
13Green innovation
14National innovation systems
References
Resources
Index
