Description

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:
  • A greater emphasis on what innovation involves.
  • A new chapter on Value Capture.
  • Expanded coverage on Services and Process Innovations.
  • Two new chapters covering Global and Green trends in innovation.
  • 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

Exploring Innovation

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£56.99

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Paperback / softback by David Smith

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Short Description:

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a... Read more

    Publisher: McGraw-Hill Education - Europe
    Publication Date: 16/03/2015
    ISBN13: 9780077158392, 978-0077158392
    ISBN10: 0077158393

    Number of Pages: 360

    Non Fiction , Business, Finance & Law

    Description

    The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
    The new edition has been fully revised and updated with a more intuitive structure to now feature:
    • A greater emphasis on what innovation involves.
    • A new chapter on Value Capture.
    • Expanded coverage on Services and Process Innovations.
    • Two new chapters covering Global and Green trends in innovation.
    • 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

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