Description
Book SynopsisExplaining Research is the ultimate guide for scientists, engineers, and other professionals seeking to share their life''s work effectively with important lay and scientific audiences. It offers a multitude of practical communication tools and techniques for writing, giving talks, creating visuals, using social media, and publicizing research advances. Career success depends on more than conducting incisive experiments and publishing papers in top journals. Researchers must also know how to explain their work to key audiences, such as colleagues, potential collaborators, officers in funding agencies and from foundations, donors, institutional leaders, corporate partners, students, legislators, journalists, and the general public. Explaining Research is the most comprehensive guide for science and engineering communication. In this new edition, leading research communicator Dennis Meredith provides readers with the practical tools and techniques scientists and engineers need to reach t
Trade ReviewIf I was a scientist, I'd want this on my desk at once. And it's got some smart perspectives for journalists like me as well. * Deborah Blum, Pulitzer Prize-winning journalist and Director of the MIT Knight Science Journalism Program *
Table of ContentsForeword, Peter Agre, MD Preface Acknowledgments Introduction: Explaining Your Research Is a Professional Necessity Part I: Learning a New Communication Paradigm Chapter 1: Understanding Your Audiences Chapter 2: Plan Your Research Communication Strategy Part II: Effectively Reaching Your Peers Chapter 3: Give Compelling Talks Chapter 4: Develop Informative, Engaging Visuals Chapter 5: Create Effective Poster Presentation Chapter 6: Write Clear Research Explanations Chapter 7: Build a Quality Website Part III: Engaging Lay Audiences Chapter 8: Develop Your Lay-Level Research Communication Strategy Chapter 9: The Essential News Release Chapter 10: Craft Releases That Tell Your Research Story Chapter 11: Target Releases to Key Audiences Chapter 12: Produce Effective Research Photography Chapter 13: Produce Informative Research Videos Chapter 14: Organize Dynamic Multimedia Presentations Chapter 15: Create E-Newsletters, Podcasts, Wikis, Social Networks, Blogs, and Webinars Chapter 16: Write Popular Articles, Op-Eds, and Essays Chapter 17: Author Popular Books Chapter 18: Become a Public Educator Chapter 19: Persuade Administrators, Donors, and Legislators Part IV: Explaining Your Research Through the Media Chapter 20: Parse Publicity's Pros and Cons Chapter 21: Understand Journalists Chapter 22: Meet Journalists' Needs Chapter 23: Prepare for Media Interviews Chapter 24: Make the Interview Work for You Chapter 25: Protect Yourself from Communication Traps Chapter 26: Manage Media Relations at Scientific Meetings Chapter 27: Work with Your Public Information Officer Chapter 28: Should You Be a Public Scientist? Index
